I was recently invited to join InitiativeQ via a friend on Facebook. The underlying idea makes rough sense to me (as a non finance expert). However their 'hook' seems to be that early adopters will get free money later down the line when the currency launches (the earlier you adopt, the more currency you will receive). Looking at the website, there is a big button with the text Reserve $128,957
(I assume that's their idea of what the dollar value of my reservation will be if it launches).
The website's production quality suggests it is not a scam, however the language suggests strongly that it is. Is this a scam, a get rich quick scheme? Or am I being overly paranoid?