So ifIf we believe this (i.e. we believe in basic economics principles), if we hold a stock through the period before declaration through the ex-dividend date, the issuance of the dividend should have minimal impact on the value of the stock. In other words, we end up where we started plus the dividend.
So whatWhat as an investor can you do.? If you believe the market is efficient, whenever you buy or sell the stock, you are getting a fair price. Let's assume you do or, like me, you think it's mostly true. I'll also assume the US. YMMV for other countries.