I've been told that stock/share value is 100% controller by supply/demand -- nothing more/less.
Financial history of the company is supposedly zilch -- so is any profitability/etc.
Basically, companies trading at sky-rocketed prices can have dirt-poor financial caps -- and super-profitable companies can trade for pennies on the mark. It's supply/demand based on a myriad of reasons -- not all of which are related to company performance but investor expectancy.
Given such, past or future projecting of company performance is not a guarantee for a high value stock. What determines price is only the equilibrium between buyers and sellers outstanding. If someone is buying more than selling, the difference is reflected in higher shares -- and vice-versa.
The true way to get your shares to go up would be to assure people buy at alarmingly higher rates than they sell -- not about whether a company does good because that's just one factor. Correct?
Given such, one would need to worry about more investors buying the shares they are holding -- not about how well the company does (unless they are sure this will lead to more buying).
In this figure, one can never know what can drive buys/sells in every case. I could tell you that some guy bought shares in "Golden Goose Drunkards" because he thought their logo was cool -- that's it; or maybe he liked the name. If other people follow along, the shares are worth more.
Given such, how can we reliably predict or help assure ourselves higher demand of our shares?