I've always found those flyers that the schools send home in September contemptible. But maybe I'm the one in the dark...?

If the purpose of life insurance is to replace a wage-earner's income in case of death, why would anyone purchase a policy against their child's life?

And why would schools send these home to parents, year-after-year? Am I missing something?

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    If your school tends to push a lot of stuff like this, you might want to have a look at Campaign for a Commercial-Free Childhood, which investigates and campaigns against marketing in schools.
    – Kyralessa
    Jul 11, 2011 at 12:32
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    I am totally at a loss for this. Why is anyone even putting thought into the "what if my child dies, what will happen to my finances" fiasco. My daughter's father bought this when she was weeks old. I almost killed him.
    – user26333
    Mar 12, 2015 at 7:09
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    @Rachael - first, you might just read the 7 answers posted here. Keep in mind, more than half of those in the US don't have $2500 for an emergency. Imagine having a child pass and not having the money for a funeral. Mar 12, 2015 at 9:47

8 Answers 8


As you say life insurance is about covering the loss of income, so unless your child is an actor or musical prodigy or similar and already earning money, there is no income to cover, and in fact you would have less of a financial commitment without a child to provide for.

The other angle is that child life insurance is cheap and they'll have lower premiums than an adult. I'll quote the referenced article directly to address that:

Another ploy is that children's life insurance is cheap. It is inexpensive compared to adult life insurance because, plain and simply, children rarely die. While the numbers that the sales agent puts together may make children's life insurance sound like a great deal, take the time to run what you'd have if you instead invested the exact same amount used on the insurance fees into a Roth IRA and you'll find the true cost of purchasing this type of life insurance.

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    @Rich - good article. There are actually some other interesting points within the comments of the article that seem to suggest another reason to cover children. If the policy has benefits besides death coverage then it might be a good option. What your may then be insuring against is the possibility of the child developing some sort of illness which would make getting life insurance difficult or impossible at some later date.
    – Zephyr
    Jan 27, 2010 at 18:23
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    A nice example of why we need a quote as you provided. The original article is gone, and I've edited to remove the dead link. Mar 25, 2016 at 13:22
  • WayBackArchive is your friend. From March 2013 version of the page: web.archive.org/web/20130326015313/http://seekingalpha.com/…
    – Sun
    Apr 15, 2016 at 22:23

Why do people take out life insurance on their children?

They do so largely because it's being sold to them. The insurance companies generally push them on the basis that if you have to pay for a funeral and burial, the cost would devastate a family's finances. In some rare instances that might actually be true, but not generally.

Should I take out a policy on my child?

Generally no. When they sell you a policy they have to dance around a catch-22 - if you have enough money to afford the 'cheap' life insurance, then you have enough money to pay for a funeral and burial that's probably not going to happen. If you don't have enough money to pay those expenses in the rare case that a child does die, then you really can't afford the insurance, even if it's only 'pennies a day for peace of mind.'

And why would schools send these home to parents, year-after-year?

The schools are paid a commission. It is not much more than a fundraiser for them, just like school pictures.

Am I missing something?

Yes, in fact, you could be making money hand over fist if you were willing to prey on parental insecurities. Just set up a stand outside the hospital and get parents who are just about to deliver to sign up for your amazing insurance plan in case the tragic occurs.


My parents and I were suckered into buying this kind of thing when I was in high school. The sales people literally told us that it could be used to pay off student loans - they left out the "in the event of your death" part. We knew it was a life insurance policy, but were told that it would "mature" 6 months after graduation from college, and that it would then be disbursed to pay off loans, even if I didn't die. That seemed strange to us, so we explicitly asked several different ways whether it would pay off the loans after graduation, even if I lived, and they just straight up told us, "Yes."

I'm guessing this ploy is still being used.

Also, last I checked, student loans are non-transferable in the unfortunate event that your child dies - which means the loan is forgiven anyway - so this whole thing seems like garbage to me, at least in the student loan sense.

I would steer clear from this stuff - it's pure snake oil in my experience.

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    I advise those who are being sold any insurance product to get any such promises in writing. This product, any annuity, whether fixed, variable, indexed, etc. In writing, on company letterhead. Dec 26, 2013 at 18:38
  • @JoeTaxpayer Not sure that would matter anyway - I'm sure somewhere buried in tiny fine print in some unrelated section, they'd just give themselves the power to alter the terms of any contract without informing you.
    – neminem
    Mar 25, 2016 at 15:18
  • @neminem - True, but the request often reveals BS, i.e when they won't put something they say in writing, it's time to move on. Mar 25, 2016 at 15:36

Adam Davis's answer is pretty good. However, I think he misses something with regard to the costs of a funeral. According to funeralplanning101.com, a traditional funeral can cost upwards of $15,000. Having just planned and paid for a funeral for an adult, I can assure you that this figure is low. I've heard "$10,000 - $30,000", and that seems a reasonable ball-park given my experience.

Additionally, grief affects people differently. If your child died, would you be able to continue work afterwards? Most people can, but some people have to take extended leave (generally with no income) because of the emotional impact.

Combined, these expenses can easily outstrip the savings for an average family.

Almost by definition, insurance is not cost-effective; insurance companies profit by selling it to you, after all. But you may decide that it is appropriate to mitigate your risk by buying insurance. I do not have children and would likely not choose to insure them if I did. Nevertheless, other people may reasonably choose differently.

  • Burial costs outstrip savings because people aren't taught to manage money wisely. This is not, by any stretch, "managing money wisely".
    – keshlam
    Mar 25, 2016 at 22:18
  • @keshlam To be fair, I have read a LOT of guides on how to budget, how much to budget for various categories, etc. and I have never seen anything about death expenses, or even for that matter long term care for one's parents.
    – user12515
    Nov 1, 2019 at 4:23
  • Insurance isn't part of budgeting, beyond the fact that it is a purchase like any other purchase and to the extent that it balances against the savings you would need in order to adequately meet the same obligations. Death expenses are simply a potential obligation; if you are concerned, get an estimated price and factor that into your reserves. (But seriously, they are probably less than the cost of another year of care; shouldn't be a big deal unless you're already over the edge.)
    – keshlam
    Nov 3, 2019 at 16:10

It's Permanent Insurance, sold as a savings scheme that is a bad deal for most people. The insurance aspect really doesn't mean much to most people.

The classic example that's been around for decades is the "Gerber Grow Up Plan". Basically, it's a whole-life policy that accumulates a cash value. The pitch is typically given to grandparents, who kick in $10/mo and end up with a policy that is worth a little more than what was paid in.

Why do people do it?

  • It is a way to give a gift to a grandchild or child while retaining control of the money until the child reaches the age of majority.
  • For grandparents, you keep the money away from spendthrift parents.
  • It sounds cheap when you hear the pitch.
  • The child can potentially take on the policy at a lower rate in the future.

Like most permanent life, it's usually an expensive investment choice.


Sales tactics for permanent insurance policies can get pretty sleazy. Sending home a flier from school is a way for an insurance salesperson to get his/her message out to 800 families without any effort at all, and very little advertising cost (just a ream of paper and some toner). The biggest catchphrases used are the "just pennies per day" and "in case they get (some devastating medical condition) and become uninsurable." Sure, both are technically true, but are definitely used to trigger the grown ups' insecurities.

Having said that (and having been in the financial business for a time, which included selling insurance policies), there is a place for insurance of children. A small amount can be used to offset the loss of income for the parents who may have to take extended time away from work to deal with the event of the loss of their child, and to deal with the costs of funeral and burial. Let's face it, the percentage of families who have a sufficiently large emergency fund is extremely small compared to the overall population.

Personally, I have added a child rider to my own (term) insurance policies that covers any/all of my children. It does add some cost to my premiums, but it's a small cost on top of something that is already justifiably in place for myself.

One other thing to be aware of: if you're in a group policy (any life insurance where you're automatically accepted without any underwriting process, like through a benefit at work, or some other club or association), the healthy members are subsidizing the unhealthy ones. If you're on the healthy side, you might consider foregoing that policy in favor of getting your own policy through an insurance company of your choice. If you're healthy, it will always be cheaper than the group coverage.

  • NOTE: I just noticed this is an old post, but I feel like my contribution covers a couple of points that were not covered by the other answers. Feel free not to up vote it.
    – Kent A.
    Mar 12, 2015 at 13:15
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    I see the argument about lost income and funeral expenses... but it's foolish purchas_es like this which cause people not to have the cash reserves to deal with emergencies. If you feel a need to do something, increase your family's health coverage or increase your savings.
    – keshlam
    May 3, 2015 at 15:04

If the child can take over the life insurance when they wish to get a mortgage or have their own children, there may be a case for buying insurance for the child in the event that your child's health is not good enough for them to get cover at that time.

However I don’t think this type of insurance is worth having.

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    Exactly in the end it's probably an attempt by the insurance companies to grab more income. For most us it wouldn't make sense.
    – Zephyr
    Jan 30, 2010 at 4:37

A $10,000 life insurance policy on a child only makes sense for a family that:

  • Would very much want to have a modestly expensive funeral / burial / wake for the child, and would suffer permanent emotional trauma if they could not.
  • Has so little in savings that a $ 10,000 hit to their funds would be crippling financially.

Thus, it could make sense:

  • If the family is poor enough that it is not realistic to save a $10,000 emergency fund
  • Or during the time it takes the family to save a $10,000 emergency fund.

Many families are in this financial situation. A family in the combination of this financial situation and this emotional situation might be well served to seek religious counsel. If they find ways to remember loved ones without expensive funerals, they could save money on insurance.

Ironically, a much larger life insurance policy for a child might make more sense. Look at it this way: What is the replacement cost of a child?

A family that has only one son (and any number of daughters), or a family that has only one daughter (and any number of sons), stands to lose an obvious part of their genetic and cultural legacy if they lose that son or daughter.

It is expensive to conceive, bear, and raise a child to a particular age. This cost increases as the child ages. The number of years of child-raising cost obviously increases. Also, the cost of conceiving another child can go from very small to very large (especially if fertility treatment or sterilization-reversal surgery is required).

Unfortunately, most life insurance companies do not think of things this way. I am not aware of any 100,000 - 250,000 dollar children's life insurance policies on the market.

  • It's not clear what the emotional situation you are referring to is, and how religious counsel applied to a family in this financial situation.
    – user12515
    Nov 3, 2019 at 1:10
  • @Michael -- The first bullet point describes the emotional situation.
    – Jasper
    Nov 3, 2019 at 1:36
  • @Michael -- Two notable features of every religion (that I know of) are what the religion believes happens to people who die, and ways and occasions on which the religion encourages people to think of people who have died.
    – Jasper
    Nov 3, 2019 at 1:53
  • ah, thanks... i hadn't thought of it from that angle. I was thinking more like grief counseling or something.
    – user12515
    Nov 3, 2019 at 19:29

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