While I like the idea of someone (claiming to be) trying to do something a bit different (BACIT - at least before it became Syncona - and maybe Woodford Patient Capital being good examples, IMHO)... I'm struggling to understand what it is about "The People's Trust" which will really distinguish it from the rest of the pack. For example, they seem to like to emphasize the "100% owned by customers... its customers are its shareholders and own 100% of the shares" aspect, and that it's "an independent investment company... not controlled by any commercial organisation that is seeking to make a profit."... but those should be true of any investment trust (IT)!
Is this just an attempt to sell an IT to people who wouldn't normally consider them, or is there some real innovation intended here I'm missing?
Update 2017-06-03: The trust now has a website up here with a bit more information, and there's a nice Citywire article with some analysis. Can't say I'm seeing much to appeal about it myself, or much to distinguish it from any other high-charging fund-of-funds type investment (albeit one with a sustainability/social impact tilt).
Update 2017-07-18: Another article here has a bit more on the founder's inspirations and long-term thinking. Also hints the annual charges could be more like 1.1% than the 1.5% in previous coverage.