I am wondering how to compare companies from the sales perspective. If I take a look into the balance sheet of Coca Cola) and take a look at the sales, they are pretty clear to understand. If I take the same look into JP Morgan Chase I am very much confused, since I do not find any sales. (JP Morgan Chase) So how can I compare a banking company to a classical business company in the given cases? AFAIK a bank has products which they sell too, but this products are similar to the sales on the Asset side of the balance sheet. Or am I wrong? But can I simply compare the "Total Assets" of JPM vs. "Sales" of KO? I think not?
Hope someone can help me out of the dark.
If the links are not working, please go to DOW 30 list (if this link is also not working go on ValueLine click on "Browse research" and now click on "Dow 30".) Now you can click e.g. JPM and you will find on the top right corner "PDF reports" on which you can download the above linked PDFs