Many people who want to support a company will buy its stock on the stock market. If that is their only goal (to make a favored company look better), would that be better achieved by treating it as any other stock (buying low, selling high, etc.) or by just buying up stock and holding onto it?
Asking because of a Ford-loving uncle who refuses to ever sell their stock because 'more supply will lower demand and hurt the company!' I very much doubt his few shares will make a difference one way or the other, but which approach actually does make a company look better? Or are there other options when it comes to supporting a company via the stock market?
Options other than buying during the IPO, that is.