I have a small transcription business that I want to sell, but I'm not sure how much to ask for it. Searching around for evaluating businesses gives me lots of formulas for calculating the value of the business based on the revenues. But these formulas aren't so accurate for my business, because I do most of the transcription myself, only hiring others to help when it's too much for me. So the revenue is based on how much I work, and it doesn't run by itself.
Really, all I'm selling is my high-ranking (in my niche) website, which is bringing in steady work, and lots of marketing material and accounting advice, as well as a running system (template, logos, standards) that I've gained from hiring professionals or from my own experience, and a couple of returning customers (assuming that they'll be happy with whoever takes it over).
How can I calculate the value of the business?