I there: i want to know what is the name / buzzterm (if any) where i have a process and it produce two incomes (monetary or not), for example if i sell a t-shirt with a slogan that say "save the whales" then i profit directly from the t-shirt sales and i also earn a boost from marketing, some sort of 1 ->2. it usually happens with tax-deduction and charitable foundations.

ps: In business terms, synergy is equal to 1+1>2 (so it is not the opposite but close enough).

  • i.e. So you're looking for a term meaning the opposite of synergy? – Chris W. Rea Nov 15 '10 at 15:43
  • business speaking yes since i am not adding new source but instead i am using a only source to produce different profits. – magallanes Nov 17 '10 at 20:23

You could call it "multiple streams of income" a la Robert Allen and others.

Or you could call it "Do once, sell many" or something like that.


I'd probably call it an intangible or indirect benefit. Not sure what the trade term is.

  • thanks too. Apparently there is not a official name and its strange because it is not a strange activity. – magallanes Nov 16 '10 at 11:38

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