TLDR: Is it ever worth investing in stocks to make profit off of dividends?

I did some research on dividends. It seems like it has a reputation for stable income, irrespective of the market fluctuations (sort of, since dividends drop the stock price). Some people even claim that professional investors invest in dividends because they make for stable portfolios.

I decided to give this a try; I invested a couple of thousand dollars over two years and monitored the results. I discovered that with a sufficiently diverse portfolio, you get around 2-3% per annum.


  • 2-3% is pretty low
  • I live in a place with an inflationary economy; my money devalues by ~2%/year
  • Given the tax brackets where I live and my income, roughly 50% of my ROI goes to the taxman.

After all this, someone I know made a comment that "why would you risk your money to make nothing?" which made me think:

On the flip side, when my experiment ended, my portfolio happened to be 30% up, so I made around 15% per annum on that. (But that's not something you can count on when you invest in stocks, and was not my intention.) It was a mixture of stocks (energy, technology, medical, etc.) mostly US-based.

Are dividends really worth investing for?

It seems that long-term investing was more worthwhile (at least in this case).

  • Did you look at REITs? They may pay more but are required due to their tax structure.
    – JB King
    May 13, 2014 at 0:24
  • @JBKing I've never heard of REITs. I'm located in Canada.
    – ashes999
    May 13, 2014 at 1:39
  • dividenddetective.com/canadian_reits.htm would be a link about the difference between US and Canadian REITs with more on the Canadian ones.
    – JB King
    May 13, 2014 at 1:41
  • Could you invest in RRSPs? Those do have some tax advantages that may be worth noting.
    – JB King
    May 13, 2014 at 2:05
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    @Victor did you read my question in entirety? I certainly did not lose more than the dividend amount.
    – ashes999
    May 16, 2014 at 21:59

3 Answers 3


Yes, they are, and you've experienced why. Generally speaking, stocks that pay dividends will be better investments than stocks that don't.

Here's why:

1) They're actually making money. They can finagle balance sheets and news releases, but cash is cash, it tells no lies. They can't fake it.

2) There's less good they can do with that money than they say. When a business you own is making money, they can do two things with it: reinvest it into the company, or hand it over to you. All companies must reinvest to some degree, but only a few companies worth owning can find profitable ways of reinvesting all of it. Having to hand you, the owner, some of the earnings helps keep that money from leaking away on such "necessities" like corporate jets, expensive printer paper, or ill-conceived corporate buyouts.

3) It helps you not freak out. Markets go up, and markets go down. If you own a good company that's giving you a nice check every three months, it's a lot easier to not panic sell in a downturn. After all, they're handing you a nice check every three months, and checks are cash, and cash tells no lies. You know they're still a good company, and you can ride it out.

4) It helps others not freak out. See #3. That applies to everyone. That, in turn means market downturns weigh less heavily on companies paying solid dividends than on those that do not.

5) It gives you some of the reward of investing in good companies, without having to sell those companies. If you've got a piece of a good, solid, profitable, growing company, why on earth would you want to sell it? But you'd like to see some rewards from making that wise investment, wouldn't you?

6) Dividends can grow. Solid, growing companies produce more and more earnings. Which means they can hand you more and more cash via the dividend. Which means that if, say, they reliably raise dividends 10%/year, that measly 3% dividend turns into a 6% dividend seven years later (on your initial investment). At year 14, it's 12%. Year 21, 24%. See where this is going? Companies like that do exist, google "Dividend Aristocrats".

7) Dividends make growth less important. If you owned a company that paid you a 10% dividend every year, but never grew an inch, would you care? How about 5%, and it grows only slowly?

You invest in companies, not dividends. You invest in companies to make money. Dividends are a useful tool when you invest -- to gauge company value, to smooth your ride, and to give you some of the profit of the business you own. They are, however, only part of the total return from investing -- as you found out.

  • 1
    Just to clarify, at the scale I invest ($1000-$2000), we're not talking about "a nice check every three months." We're talking about $20 every year, out of which the tax man eats $10.
    – ashes999
    May 13, 2014 at 1:58
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    @ashes999 When investing, you have to always look at things from a perspective of percentage-change not monetary change. If you invest small amounts of money, you can't expect it to grow an outrageous amount, or everyone would be rich. Dividends are nice because you can keep reinvesting the dividend and receive a larger return on the next dividend because it compounds. So look at things in the long term, and keep investing to create a larger portfolio. Maybe look into an IRA it taxing is a problem?
    – Sam
    May 13, 2014 at 4:02
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    Think again about not 'faking' the cash they return as a dividend. As Victor pointed out: Enterprises can and do take loans so they can declare a dividend.
    – emican
    May 13, 2014 at 12:31
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    @ashes999 - you need to check where the dividends are coming from firstly. If earnings per share are more than the dividend per share - that's a good sign. If dividends are growing every year due to earnings also growing every year - then that's a good sign too. But if dividends grow but earnings fall - that might be the start of trouble to come. You just can't look at dividends in isolation.
    – Victor
    May 14, 2014 at 8:16
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    @Victor if the company is still great, then yes, I would buy more. Of course, you are right that usually if a company drops that far it's for a reason. But you have to look no further than 2008 to find loads of great companies cut off at the knees for no explicable reason; everyone was simply in the mood to sell. Having a plan before you buy IS a good idea. In my answer I was not giving a comprehensive investing guide, but rather answering the OP's question on whats so good about dividends -- and one is that it makes it easier to stick to the plan when the market's gone splat on the price.
    – Patches
    May 16, 2014 at 22:24

You should never invest in a stock just for the dividend. Dividends are not guaranteed. I have seen some companies that are paying close to 10% dividends but are losing money and have to borrow funds just to maintain the dividends. How long can these companies continue paying dividends at this rate or at all.

Would you keep investing in a stock paying 10% dividends per year where the share price is falling 20% per year? I know I wouldn't.

Some high dividend paying stocks also tend to grow a lot slower than lower or non dividend paying stocks. You should look at the total return - both dividend yield and capital return combined to make a better decision.

You should also never stay in a stock which is falling drastically just because it pays a dividend. I would never stay in a stock that falls 20%, 30%, 50% or more just because I am getting a 5% dividend.

Regarding taxation, some countries may have special taxation rules when it comes to dividends just like they may have special taxation rules for longer term capital gains compared to shorter term capital gains. Again no one should use taxation as the main purpose to make an investment decision. You should factor taxation into your decision but it should never be the determining factor of your decisions. No one has ever become poor in making a gain and paying some tax, but many people have lost a great portion of their capital by not selling a stock when it has lost 50% or more of its value.

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    It would be good to know what the down-votes are for - unless you think the only thing to consider when buying stocks is the dividend yield !
    – Victor
    May 13, 2014 at 21:53

The existence of dividends should be irrelevant to your investing decisions. The difference of performance between dividend-paying and non-dividend-paying stocks can be described within the Fama-French 5 factor model (none of those factors are dividends). It just so happens that dividend-paying stocks tend to have exposure to factors that increase long-term stock returns, but there is no reason that this must be the case going forward. There are also many stocks which have exposure to these factors but do not pay dividends, which a dividend strategy would erroneously exclude.

For a longer explanation without reading academic papers, I recommend this Youtube video by Ben Felix

  • This answer doesn’t have much content apart from “go read these other two links to learn about this theory that’s not explained here.” There’s some “5 factor model” what are the five factors? A reader shouldn’t have to go to a link to understand your answer.
    – quid
    Nov 17, 2021 at 6:23
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    I think the answer does highlight the important points of this model, e.g. that none of the factors are dividends and that it's really correlation rather than necessarily causation that ties together dividend-paying and returns. Nov 17, 2021 at 8:25
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    The existence a dividend is irrelevant to performance unless share price increases (compounding). It's the financial health of the company that makes it a good investment, not the dividend. Share price appreciation is the driver of total return. Here's a YouTube video that explains it. The guy is a bit bombastic but he tells it like it is. Nov 17, 2021 at 14:09
  • @GS-ApologizetoMonica this answer doesn’t highlight anything except the fact that dividends are not one of the five otherwise unnamed factors to this one model which isn’t mentioned in the question
    – quid
    Nov 17, 2021 at 17:36

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