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What is the "substantial difference" that might occur between the google shares?

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Presumably you're talking about the different share class introduced in the recent stock split, which mean that there are now three Google share classes:

  • Class A, ticker symbol GOOGL, one vote per share
  • Class B, not traded publically but owned by current and former Google employees, 10 votes per share
  • Class C, ticker symbol GOOG, no votes

Due to the voting rights, Class A shares should be worth more than class C, but how much only time will tell. Actually, one could very well argue that a non-voting share of a company that pays no dividends has no value at all. It's unlikely the markets will see it that way, though.

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  • Not sure why the voting shares matter in this case, Brin and Page still control over 50% of the vote with their B shares. – EkoostikMartin May 9 '14 at 21:56

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