Normally, the way to fund a Stocks and Shares ISA is to transfer money in, taking care to stay below the annual limit, and then purchase the stocks or funds from within the ISA.
What happens, though, if you currently hold some shares outside of the ISA?
As long as their value is below your remaining allowance, are you able to transfer the existing shares in to be held in the ISA? Or, is your only option to sell them, with any fees and faff that entails, pay the money in, and then repurchase the shares (with associated fees)?