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I'm doing some research on investing and financial advisers. Not that I have a lot (no debt, less than 20K in net worth), but I've recently finished paying off all my student loans, and am now considering where I should put the extra 1K/month (savings vs. an existing mutual fund vs. somewhere else). To complicate matters, I'm closing in an a business plan, and hope to stop working full-time by the summer or fall to launch my business full time. But all of this is outside of the realm of my question.

As I was researching financial advisers, I came across 1 website locally that said the following: "We are a conservative, financial planning firm that uses a Swiss-style monetary policy to guide our investment style."

What in the world do they mean by "Swiss-style monetary policy"? I'm doing some googling, and will continue to do so throughout the day. I'm sure I'll come up with some answers on my own, but I'm curious to see what this community says about it.

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    Not being snarky, but if they cannot clearly explain their strategy to you in terms you can understand, then they aren't worth it. Maybe that is a thing and maybe it isn't, but their job is to work for you, and explain it to you. The whole point is to advise you, not make decisions for you.
    – MrChrister
    Commented Apr 2, 2012 at 15:26
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    What caught my eye was the different financial stages in one question: less then 20K net worth; just finished paying off student loans; 1K per month in extra income to invest; want to quit my job in a few months to start a business; yet I am looking for an investment company. If you will be quitting in a few months and will be living off your savings while getting a business started, why do you need an investment company?
    – mhoran_psprep
    Commented Apr 3, 2012 at 20:24

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This is what is called "weasel words". They're trying to put some authority into their ad, but since they don't have any - they're putting meaningless words that sound important.

Monetary policy is the state/central bank policy to control the supply of the available currency. Cannot think of a way to connect it to private investments.

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  • Heh. Well said. I wasn't sure if they were saying "anything" or not!
    – David W
    Commented Apr 2, 2012 at 23:35
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I'm not sure what is traditionally meant by "Swiss-style monetary policy" but lately it has meant the same thing as US monetary policy, or Japanese monetary policy, or Euro monetary policy: PRINT.

Look how many Swiss Francs it takes to buy a currency that cannot be printed: enter image description here

I'm not sure why they would be touting "Swiss-style monetary policy".

That hasn't been too stellar lately.

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  • CHARTS A GO-GO!!! =)
    – MrChrister
    Commented Apr 2, 2012 at 18:10
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    -1 rant against monetary policy and a jab at fiat money in general isn't very topical to this question :P
    – user296
    Commented Apr 2, 2012 at 22:19
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    You're failing to mention why the Swiss adopted their current monetary policy -- Swiss merchants were unable to function and prices were spiraling as international investors stocked up on Francs. People literally were driving to Germany for groceries.
    – duffbeer703
    Commented Apr 3, 2012 at 1:16
  • @duff - The focus is always on producers and exporters when it comes to an appreciating currency. What about the consumer who can now buy lots of stuff cheaply in other countries? What about the merchant himself who can buy supplies cheaply in other countries? Will all the merchants in Switzerland go out of business due to an appreciating currency? If so, where will people in Switzerland get money to buy things? They still have to produce goods to trade with other countries which is one of the main purposes of money - to exchange goods.
    – Muro
    Commented Apr 3, 2012 at 1:39
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    @Muro - governments do intervene directly in other markets, e.g. oil (by building a strategic stockpile), and indirectly in other markets through regulation, e.g. utilities.
    – Ganesh Sittampalam ♦
    Commented Jul 3, 2012 at 5:22

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