The bond yield to maturity (YTM) assumes all coupons are reinvested at the YTM, which is the internal rate of return (IRR) of the bond. In practice, coupons will be reinvested at different rates as the yield curve changes over time. The result is that the 10-year buy and hold return can be different - higher or lower - than the initial yield on the bond.
To illustrate, consider a 10-year T-note with a 5% coupon priced at par, implying a 5% YTM. Assume the yield curve is flat at 5%. The instant after purchasing the bond, assume the yield curve shifts down to 4% where it stays until maturity.
To compute the buy and hold return over the 10-year period, we need to do the following.
- Compute the future value of each coupon at the 4% reinvestment rate and sum.
- Divide this sum by the initial investment, $100, and subtract 1.
This gives us a 10-year buy and hold return of 60.74% in which we reinvested every coupon at a 4% APR. Annualizing this 10-year return produces 4.86% (4.80% APR), less than the initial 5% yield because of the lower returns on the reinvested coupons.
Repeating the exercise with an assumed increase in interest rates to 6% and you'll find the 10-year buy and hold return is 67.18% or an annualized 5.27% (5.21% APR).
(The APRs are a result of the semi-annual compounding inherent to Treasury securities.)
Note the intuition here holds regardless of whether we purchase a bond at auction or some time during its life. The buy and hold to maturity return will almost surely be different from the yield to maturity at purchase if there are any coupons because of reinvestment risk. For T-notes and STRIPs, there is no reinvestment risk so the yield at purchase will equal with the buy and hold to maturity return (in APR terms).