I have been tasked to reevalute the possible financial potential (and by financial potential I mean possible cash-flow, profit, return of investment) of the startup I work in as an R&D engineer. My question: how does one go about doing it? Any tips and strategies would be very helpful.
A more detailed description
I am an R&D engineer in a small startup of 4 people. I have been with the company for more than four years and haven't been doing any finance related work in my life (I'm 26, if it is of any relevance here). Recently I have been tasked with reevaluation of financial potential of the startup (and again, by financial potential I mean possible cash-flow, profit, return of investment or other relevant metrics). Although the analysis will be beneficial to us, the main purpose to do it is because I'm being sent on a business trip next month. During the trip I will be presenting our business model to potential clients and investors. To be more specific, the task includes devising possible optimistic, realistic and pessimistic company growth scenarios. This information will be used in two ways: 1) internally within the startup, 2) during the above mentioned trip. Let's also assume that any finance related information about the company will be available to me.
1) How do I go about evaluating (in terms of strategy) current and possible future financial state of a startup?
2) What are the most important things I should consider?
3) How do I get best accuracy in my assumptions?
Ideally I am looking for an answer from an experienced person (someone, who has been doing something similar to my task).
I also apologize for my lack of knowledge in finance terminology. However, I hope the question is clear.