According to investopedia:

A fire sale consists of selling goods or assets at heavily discounted prices. Fire sale originally referred to the discount sale of goods that were damaged by fire. Now it more commonly refers to any sale where the seller is in financial distress. In the context of the financial markets, a fire sale refers to a situation where securities that are trading well below their intrinsic value, such as during prolonged bear markets.


If I wanted to convey this kind of meaning without the undue 'jargony' connotation that "fire sale" has, what are my options? I had a few ideas, but either they don't exactly roll off the tongue or they seemed to lose part of the feeling, and I wondered if there was anything more conventional.

I want something that sounds slightly more formal; can be multiple words.

My ideas:

  • heavily discounted (lacks fear/awe component)
  • distressed stocks (vague?)
  • By intrinsic value do you mean "book value"? – Gregory Currie Aug 21 '19 at 4:39
  • Just don't use "pennies on the dollar," the connotation to that one is that the author doesn't have a clue. – quid Aug 21 '19 at 4:51
  • 6
    I'm voting to close this question as off-topic because questions about English language usage belong on English.SE, not money.SE. – RonJohn Aug 21 '19 at 5:25
  • "Red tag sale" springs to mind. Deep discounts without the implied desperation. At least it's fairly common around here (Canada.) – Steve-O Aug 21 '19 at 14:19
  • @RonJohn Then why does the terminology have this in its description: "alternative names for concepts, ect" I think my question falls well within that scope. – Arash Howaida Aug 22 '19 at 3:05

Here's a few off the top of my head:

  • Clearance sale (old models, excess stock etc.)
  • Salvage sale (for damaged, excess or used goods)
  • Stocktake sale (typically done shortly before the end of a fiscal year, to simplify the stocktake)
  • Runout sale (typical for cars, with updated models/manufacturing year arriving)
  • Liquidation sale (company is short of cash or bankrupt, needs to convert assets to cash quickly)
  • Forced sale (sale forced by finance institution)
  • Reposession/Foreclosure (typically used for vehicles or real estate where debt finance/mortgage obligations have not been met)
  • Closing down sale (used by every rug shop on the planet)

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