There's graph showing the history of financial reports, for example the revenue. Each point has some date, what exactly that date is?

Below are pictures of historical reports for revenue for MCDonald's Annual and Quarterly reports.

The annual report has 2012-12-26 as a date. I suppose financial year for MCDonald's ends at 2012-12-31. How report could have date that's earlier than the financial year end date? What those date means?

The quarterly report has 2012-09-24 as a date. Again, I suppose the Q3 for MCDonald's ends at 2012-09-30. How report could have date that's earlier than the Q3 end date?

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Full Graph click Annual/Quarterly button to switch between, top left in the toolbar of the graph. About the data source - I believe GuruFocus uses Morningstar as a provider.

1 Answer 1


The quarterly reports cannot be released before the end of the quarter.

Here's a link to the dates for McDonald's earnings announcements. They are within a month of the end of the quarter.

  • Thank you! I see Zacks have different quarterly report announcement date 2012-10-19 which makes sense. Do you know what's the date on that chart picture 2012-09-24 from GuruFocus means then?
    – Alex Craft
    Commented Aug 8, 2019 at 3:26
  • Your link didn't open the same chart as you posted in your question. I have no clue what that date represents. Contact Gurufocus or start googling the dates in question and see if it shows a pattern. Commented Aug 8, 2019 at 3:59
  • I believe it opens same graph, annual revenue, with different scale on timeline (my version is zoomed in). There's no way to provide link to exactly the same graph, it resets it every time you open the page.
    – Alex Craft
    Commented Aug 8, 2019 at 4:07

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