I have been at this apartment complex for 2 years now.
When I moved in two years ago, the rent for my unit was $2200/mo, which was reasonable for the market.
At the end of my first 12mo lease, the apartment manager tried to raise my rent to $2400/mo (~9% increase). I talked them down to $2300/mo, which is what I've been paying for the last year now.
My lease is due to expire in 2 months, so I got another notice saying they will renew my lease again, but at almost $2500/mo (~9% increase again).
However, what I don't get is that I can pull up their website, and see that there are units that are identical to my current unit, still listed at the original price of $2200/mo. Theoretically, I would save $3600 over the lease period if I just moved out and applied new for a different identical unit.
Is this normal?