Timeline for Why do credit cards offer insurance but not advertise it?
Current License: CC BY-SA 4.0
7 events
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| Dec 20, 2018 at 18:17 | comment | added | jamesqf | @Gainz: The insurance and protection might be attractive to some customers, but not all. For instance, I rent cars about as often as I see solar eclipses, so that's not something I care about. OTOH, almost everyone cares about money :-) | |
| Dec 20, 2018 at 16:45 | history | edited | Gainz | CC BY-SA 4.0 |
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| Dec 20, 2018 at 16:29 | comment | added | Cecilia | that's a good point. I would suggest adding that hypothesis to your answer to include that. | |
| Dec 20, 2018 at 16:26 | comment | added | Gainz | @Cecilia I personally choose my credit cards by taking a look at all the company has to offer. In my comment I explain why they avertised cash back/points instead of insurance and protection (which you already knew). However it does not mean insurance and protection are not usefull to sell the card to the customer. A lot of people will compare cards by their cash back/points benefits but will then compare the insurance and protection. A good example are people that travels a lot. Some cards offer really good protection when you travel. That is one of the main reason I can think of right now. | |
| Dec 20, 2018 at 16:15 | comment | added | Cecilia | I understand why they advertise cash-back. My question is why even include insurance as a perk? It costs the card company money, and they need to earn that money back somehow, i.e. it needs to attract additional customers. | |
| Dec 20, 2018 at 16:11 | history | edited | Gainz | CC BY-SA 4.0 |
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| Dec 20, 2018 at 15:59 | history | answered | Gainz | CC BY-SA 4.0 |