Many credit cards offer a number of features like rental car insurance and purchase protection, but these features are rarely advertised when you apply for the card. Instead, card advertising usually focuses on cash back, APR, or points.

Why offer these features if they are not used to attract customers? Are they required by a consumer protection standard? Or are they intended to attract new customers and I'm just not seeing the advertising because its common knowledge that these perks exist?

Many credit cards offer a number of features like rental car insurance and purchase protection, but these features are rarely advertised when you apply for the card. Instead, card advertising usually focuses on cash back, APR, or points.

Why offer these features if they are not used to attract customers? Are they required by a consumer protection standard? Or are they intended to attract new customers and I'm just not seeing the advertising because its common knowledge that these perks exist?

For example, if I browse for Chase credit cards, I have to follow three links to find information about the purchase protection insurance.

1. Start Page

2. Chase Freedom "Learn More"

3. Chase Freedom "Service and Protections"