Since my store started accepting EUR payments in 2002 I often see the numerically same EUR price as the original USD price.
Many international suppliers, stores, e-shops offer the same items in US and Europe. Price tags are exactly the same, but currencies are different.
For instance, an item sells for $59.99USD in the US but it will be at €59.99EUR in EU.
But in the UK the price will always apply the actual exchange-rate, say (59.99/1.6)=£37.49GBP.
This usually happens with international stores located and registered independently in the US, UK and EU.
So, why $59.99USD = €59.99EUR for EU, but £37.49GBP corresponding to the exchange rate in the UK?!
This usually doesn't work with on-demand currency conversion option where available on websites, because the actual billing currency is the only one based on actual e-shop location (UK:GBP, US:USD). The currency conversion looks just as a helper option in this case, these are not real billing prices.